The efficiency of sales team is fundamental to the evolution and growth of any organization. How a sales team performs often depends on the timely and useful support they get. It starts from well thought out route planning/visits to prospects, updated information on products, their features and pricing, marketing materials such as brochures, fliers and collaterals, dealer/retailer commission structure, stock position, on the spot managerial guidance and approvals and above all, useful competitor information for effective negotiation and deal closure. Appropriate automation of filed work force and relevant processes gives sales team competitive advantage and empowers them to significantly enhance their performance. It ensures uplifting the overall team performance by reducing the gap between the best and the least performing team member thereby resulting in achievement of sales targets, month on month.